Claran Van Zijl
Verified Expert in Design
Designer
Claran在创意设计和电子商务方面拥有15年以上的经验. 她擅长咨询、用户体验策略、内容策略和品牌体验. 她自我驱动,积极运用她的协作和解决问题的能力来设计符合业务和用户需求的产品和客户体验. 她曾在可口可乐公司工作,做过端到端设计, 从概念和用户体验策略到可用性测试, visual design, and prototyping.
Portfolio
Work Experience
Manager
Coca-Cola Europacific Partners
- 负责内容策略、潜在客户开发和客户体验.
- 担任MyCCEP内容团队负责人. 与全渠道团队紧密合作,提供最佳的客户体验. 与现场销售和市场团队以及MyCCEP中心团队合作.
- 制定内容策略,并负责MyCCEP的整个年度参与日程表和活动, including promotions, insights, articles, downloads, etc.
UX/UI Experience Designer
Coca-Cola European Partners
- Developed creative concepts, UX, and UI, 与生产团队和所有利益相关者密切合作, 使用设计思维和以用户为中心的方法来开发和改善品牌体验, customer experiences, 用户流和交互.
- 担任与客户合作的首席设计师.
- 领导荷兰鹿特丹新总部的设计.
- 艺术指导,并与不同的利益相关者合作,内部和外部.
- 在品牌、营销、快速消费品和Horeca渠道方面获得了特殊的专业知识.
- Led the UX research, content audit, 以及为不同用户群体提供量身定制内容的网站的技术规范.
- 为一个允许会员阅读文章的网站设计整体用户体验/用户界面和文案, receive special promotions, and order products.
- 致力于风格指南和设计系统的策略和发展.
- 领导可用性测试,与小组一起测试,评估,并领导开发/积压.
用户体验设计和策略顾问
Freelance
- 与客户合作,以品牌和体验战略的形式建立和发展他们的数字形象, 网站和平面/数字设计.
- 对欧洲在线艺术杂志的发展进行概念化. 为研究、内容审核和品牌推广做出了贡献.
- Led the concept development, digital design, experience design, 以及Globalicious的品牌体验, 这是一个与MTV合作的线上和线下平台,旨在提高人们对千年目标的认识.
- 负责制作和策划一个独特的弹出式艺术之旅, 在荷兰六大城市推出NOTS腕表.
- 领导TMF和MTV颁奖等节日的概念和体验设计.
- 在不同的团队结构中舒适地工作——无论是小团队还是大组织.
Digital Media Designer
More Television
- 领导荷兰数字户外频道内容的创意方向.
- Contributed to web design, email marketing, concept development, 向客户展示概念, and motion graphics.
Visual and Web Design
Blauw Media Publishing
- 设计社论和营销邮件.
- 主导B2B、B2C月刊十本的视觉设计.
- 与客户合作,参与网页设计和广告设计.
Education
数字媒体设计的文学硕士和EMMA(欧洲媒体文学硕士)学位
伦敦开放大学-英国伦敦
艺术与技术学士学位,数字媒体设计
Hoge School voor de Kunsten - Hilversum,荷兰
Certifications
Measuring UX and ROI
Nielsen Norman Group
Senior UX strategy
UX Academy
Digital Marketing
Beeckestijn Business School
Google Analytics认证
Buyersmind academy
Online persuasion design
Skills
Tools
Adobe Creative Suite, Adobe InDesign, Illustrator CC, Adobe Photoshop, Google Analytics, Cinema 4D, Hotjar, Mailchimp, Adobe After Effects, Adobe Premiere Pro, Microsoft Power BI, Figma, Zeplin, Salesforce Marketing Cloud, Jira, Confluence
Industry Expertise
Food & Beverage, Events, Restaurants & 餐饮、教育、营销、健康 & Wellness
Platforms
Axure, WordPress, Magento, Salesforce
Languages
HTML, CSS
Other
Marketing Design, User Flows, Color Schemes, Visual Hierarchy, Persuasive Design, Creative Direction, User Research, User Experience (UX), Visual Design, Customer Experience, Art Direction, Educational Platform Design, eCommerce Design, Consulting, B2B, Shopper Journeys, Online Clubs, Digital Signage, Brand Identity, Customer Journeys, POSM Design, UX Design, Low-fidelity Mockups, Design Thinking, Presentations, Style Guides, User-centered Design (UCD), User Journeys, User Stories, Prototyping, UI Design, Branding, User Interviews, UX Strategy, Stakeholder Management, Sitemaps, Wireframing, Usability Testing, Workshop Facilitation, eCommerce, ROI, User Interface (UI), eCommerce UX, Digital Marketing, Mobile Design, B2C Marketing, Google Data Studio, Google Tag Manager, High-fidelity Prototypes, Interactive Prototypes, Product Design, Design Systems, Email Templates, Web Design, Logo Design, UX Audits, UX Research, 转化率优化(CRO), SEO Content, Onboarding, A/B Testing, Google AdWords, Product Roadmaps, Cross-platform UX, Conversion Marketing, Salesforce Knowledge, Heuristic Evaluation, Motion Graphics, Storyblok, Google Analytics 4, Content, CX Strategy, User Engagement
Experience
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